SERVICES
A content strategist is a marketer with a broad set of content marketing skills like content creation, editing, and developing social media audiences.
Select what you're interested in.
There's no charge for initial consultation.
There's no charge for initial consultation.
Blog postsA blog provides content that answers your prospective customers' questions and provides additional details about your product or service. There are various types of blog posts, for example, Personal Story posts, Review posts, News posts, How To posts, Question and Answer posts, and Listicle posts (like the "most popular" list). Here's one I wrote for a fictional pet food producer Furry Friends. You can end your blog post with a Call To Action (CTA).
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Online adsThis is one of the fictitious Furry Friends samples I created - it's an ad for Facebook. Typically this type of ad is short and subject to the website’s current word count criteria (e.g.,30 characters/spaces for each of three headlines). This sample deals with my copywriting only. An ad designer would create the layout using Facebook guidelines for different types of ads.
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Email marketing can be a great sales tool. Most people check their emails at least once a day – some as often as 20 times. Marketers may also be interested in doing an email funnel, a series of emails that guide a prospect through the steps of becoming a buyer.
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Using my fictitious Furry Friends Pet Foods company as an example, someone searching for dog treats might click on the Furry Friend’s sampler offer. The link would take them to the Puptastic Sampler landing page, just one of many pages on the Furry Friends website. Landing pages provide information about a specific offer or item.
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The Sales page must provide an offer so compelling that your potential buyer can't say "no." The fictitious Trial Sampler offered by Furry Friends gives some weighty reasons why their dog treats are a must. A good copywriter will spend some time researching this one. A Sales page can be part of a website, a print piece, or even a white paper.
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B2B is a different market, not the same as selling to the end consumer. B2B copywriting (Business to Business) involves businesses that sell their products and services to each other. The differences between this and the consumer market are underscored by time and money (in business, there’s never enough time, and the inevitable question arises what is the return on the investment?)
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The Chat Vetter
If you want to try writing your own copy, and you're going to use an Artificial Intelligence program
like ChatGPT, Dick is a Chat Specialist and can help you avoid the pitfalls of
inaccurate answers or spreading false information.
If you want to try writing your own copy, and you're going to use an Artificial Intelligence program
like ChatGPT, Dick is a Chat Specialist and can help you avoid the pitfalls of
inaccurate answers or spreading false information.