B2B COPYWRITING
What is B2B Sales?
White Papers and E-books are very similar, the main difference is that one uses more facts, cases, and evidence. I had the assignment to rewrite a piece of B2B copy for a fictional seminar host. B2B is a different market, not the same as selling to the end consumer. B2B copywriting (Business to Business) involves businesses that sell their products and services to each other. The differences between this and the consumer market are underscored by time and money (in business, there’s never enough time, and the inevitable question arises what is the return on the investment?) B2B copywriting includes Case Studies, White Papers, and E-books. Persuasive copy plays an important role in everything from a one-off marketing push to effective supply chain management.
WILL YOUR COPY CLOSE THE DEAL?
IF YOU DON’T READ THIS, IT’S ONLY A “MAYBE.”
IF YOU DON’T READ THIS, IT’S ONLY A “MAYBE.”
According to findings on Proposal Acceptance, less than 20% of Business to Business proposals are accepted on the first offering. This may appear to be a daunting task to you, the copywriter, but I have a detour that will speed you around this potential hazard. (MORE - This B2B sample is 535 words. For a free copy of the full B2B sample, email me or call 831 334-5096.)
Highlights of B2B Copywriting
● The headline should include a benefit and keep them reading.
● Get to know your business contact.
● Emphasize both Features and Benefits.
● Recognize that your contact’s time is vital.
● Show the differences over other competitors.
● Offer credible evidence.
● Motivate with a valuable Call to Action.
● The headline should include a benefit and keep them reading.
● Get to know your business contact.
● Emphasize both Features and Benefits.
● Recognize that your contact’s time is vital.
● Show the differences over other competitors.
● Offer credible evidence.
● Motivate with a valuable Call to Action.